Freelance

support.

A safe pair hands to do what needs doing.

£350 per day

Current availability:

MON

TUE

WED

THU

FRI

Combining extensive practical experience and training with expertise across creative and analytically-led roles, I can help you produce effective marketing on time and on budget.

I'm typically hired as a freelancer to help cover staff shortages, plug a gap in experience, or be an extra resource so the team can focus on other priorities. Brought in for one-off projects for a few days or weeks, it's executional work that can be done for a single project or across multiple integrated ones.

I can help you with:

Market Research

I have experience and training in designing quantitative research instruments for internal and external use, with a CI and a CL of ~90%.

They provide market intelligence alongside brand tracking, purchase drivers, and market perception of clients and competitors. The design allows cross referencing, for example the purchase decision drivers at each stage of the funnel, or how a competitor's funnel looks compared to yours. I have also implemented information sharing processes so that useful insight can be shared between functions, and used research to create segmentation, funnels, and customer profiles.

My main areas of experience are:

External quantitative research

Internal qualitative and quantitative research

Desk research

Segmentation

Funnel building

Customer profiles

Book me

Marketing Strategy

I've worked across the various areas of strategy, both as discreet projects and as end-to-end strategy development. I've occasionally done it with the benefit of research as a starting point, but most often the development work has been done without it. I've worked on strategic questions for both general marketing functions and specifically as part of brand management, though both follow the same phases.

I've also worked a lot on operational projects, which many strategists either neglect or have little experience in. These are important to consider as operational limitations impact what is realistic, which needs to be factored into decision-making and objectives. Within this, my most common work has been in optimisation, efficiency, and cross-functional processes.

Strategy development

Targeting

Positioning

Objective setting

Brand identity

Brand architecture

Brand tracking

Marketing operations

Marketing automation

Attribution and reporting

Continuous improvement

Marketing-sales alignment

Lead management

Data management

Book me

Tactics

I've created tactical plans with and without strategy, though I would never recommend the latter! I'm trained and have applied experience across the common areas of marketing responsibility in product and communications, but I also have the rarer experience in pricing. I will be honest and say that my expertise in distribution leans more toward working with third-party partners on co-branded marketing and integrating communications into distribution channels, but I am trained and hove some experience in the overall area.

My main areas of expertise are:

Product development

Product positioning

Marketing communications

Price setting

Price framing

Book me

Campaign Management

I can't count how many multichannel campaigns I have run for clients of all sizes, spanning both performance marketing and brand building objectives. The majority of my work has been on direct marketing and search marketing, including managing a five year agency relationship (though I am not a technical SEO, that is definitely a role for specialists). I've been involved in advertising, from designing ads to booking their placement; and I've done plenty of work on the marketing side of events, though I am not an event organiser. My involvement in social is primarily creating or briefing content rather than managing the channel and pushing the buttons, as that has usually been a dedicated role in the businesses I have worked in.

My most extensive experience is in content marketing, having created and managed large scale multi-year content programmes, where I have created original and repurposed content into written, video and audio pieces as well as commissioning internal and external contributors (all of which is discovery optimised using my SEO experience). I've produced long and short form content including blogs, articles, webinars, podcasts, and multi-format pieces that combine online and offline elements.

Communications channels