My expertise.
15 years of applied, hands-on experience.
Postgraduate trained in marketing and brand.
Training and hands-on application in:
Research
quantitative research
competitor analysis
customer profiles
brand tracking
segmentation
Strategy
targeting
positioning
objective setting
brand architecture
​
Tactics
product marketing
pricing
marketing communications
campaign management
reporting and attribution
Operations
continuous improvement
sales-marketing alignment
lead management
automation
data management
B2B Marketing
B2C
I have done...
Roles that have been exclusively B2B, and some with both at the same time.
Large global
Senior and mid-level roles in companies with over £1 billion yearly turnover.
Medium growth
Senior and junior roles in companies with £400-£500 million yearly turnover.
Small
local
Senior roles in companies with less than £10 million yearly turnover.
Formal qualifications in:
Marketing
​
The first year MBA unit on marketing formerly taught at Melbourne Business School.
​
Brand management
The second year MBA elective formerly taught at Melbourne Business School.
​
Digital marketing
Google Digital Garage
ADBL Certificate in Digital Marketing
Additional training
Courses in design, email marketing, presenting, copywriting, among others.
​
Channels I have managed in campaigns include:
Advertising
online placements
print placements
social
search
point of sale
Content
webinars
podcasts
video
articles
thought leadership
Direct
mailings
printed collateral
telemarketing
ABM
Events
pre-, at-, and post event
in-person
virtual / online
sponsorship
launches
Search
PPC
organic
on-page SEO
off-page SEO
website optimization
Social
organic
paid
X
​
Objectives I have delivered include:
Financial​
campaign ROI
profit
unit sales
lifetime value
Acquisition
lead generation
pipeline
new accounts
​
Brand
brand awareness
brand perception
​
​
Channels
website traffic
OR and CTR
Search rankings
​
Systems and software I have used include:
Automation​
Eloqua
Mailchimp
DotDigital
Adestra
Spotler
CRM
HubSpot
Salesforce
Microsoft Dynamics
Pipedrive
Zapier​
Website
Adobe InDesign
Adobe Photoshop
Adobe PremierePro
DaVinci Resolve
Affinity
Design
Wordpress
Wix
Elementor
Hippo
Kentaco