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How I do it.
Marketing,
not "marketing".
I do it by using informed decisions to create tailored solutions that produce the best possible results.
Experience has taught me that each business is its own context, and there are no universal solutions to contextual problems. Problems are best solved by combining foundational principles with relevant contemporary best practice, identified by critically evaluating the evidence and its sources. They need to fit your company and your customers, using best practices that are actionable and realistic for you, and make responsible use of your resources.
My job is to leave you in a better position than when I started,
I do what's best for business.
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